Design brief

This document was created to help you to ask the right questions internally when preparing to start a new website or online project. We then use these answers to assist us to supply a better service for your needs and better results for your website.

Please complete the information that is relevant to your situation. The more relevant information you provide the more successful we will be in addressing your needs.

  • About your organisation

  • Insert any relevant product/service information here – why it’s different from anything else on the market. What is unique or exclusive about your products/services? Why do people choose your products/services above your competitors’?
  • Insert any relevant background information of organisation. Describe what your organisation does. How long have you been in business, how many employees, geographic spread, etc.
  • About this project

  • Be as specific as possible about the target audiences for your site. Provide as accurate a breakdown of the demographics as possible, e.g. gender, age groups, location (state, national, international, rural, city), interests.
  • Please select no more than 3 options.
  • This is just as important, sometimes more so that the sites you "like".
  • If web safe or exact colours are required please provide PMS, CMYK or RGB values. If you have a logo with your brand colours that should be used let us know and we will email you for it.
  • Is there anything else you would like to mention about your design preferences / requirements?