Site “flipping” – a world of dodgy used car salesmen and shady dealings

Have recently been spending some time around the online world of website selling, or “flipping” as it’s called in the business. This is where someone has a site they own, usually with the objective to make some sort of income via Google Adsense or affiliate marketing, and have decided to sell it on to someone else, usually with the hope of making a nice little profit on the site.

I’ve spent the last couple of months researching online passive income methods, and while I try to put some of what I learn into action I am also looking at the possibility of buying mature sites that may already have some of the Google ranking benefits that can take a while to gain when starting from scratch. I’ve purchased three sites so far, only small sites with low to mid range traffic, but it’s a nice learning curve to be able to manage sites with a little maturity in terms of their Google ranking along with starting some other sites from scratch.

Read more →

Exact match domains: Are they that important?

With Google’s constantly moving goalposts for all things search, I’ve been doing a lot of research recently into what importance is placed on what elements of a website with regards to search engine rankings. It seems there are a lot of conflicting views out there, with some believing that exact match domains (EMDs) are still very important, some believing they were never that important, while others are of the view that while they once were important, Google has “turned down” the importance due to the abuse by spammers and Adsense marketers.

Read more →

SEO expert = Snake oil salesperson

First thing to know about so called SEO “experts”: Most of them are simply very good snake oil salespeople trying to elicit hundreds or thousands of dollars from unknowing clients for very little of actual value.

It’s only worth paying for an SEO expert if they are:

  • Writing and rewriting content & articles for your site to make them more keyword focused.
  • Engaging in online discussions on relevant forums and industry/consumer focused websites where they link and promote your website, or help to position your company/website as an “industry expert”.
  • Submitting your website address & business details to a range of relevant online directories, creating links back to your website.

Read more →

Welcome to the new site!

Yep, thought it was time for a bit of an update for the Zava Design website… plus time for the addition of the obligatory blog that everyone seems to have nowadays! I’m not sure how much I’ll be blogging, but though it may never be of a huge quantity, I do hope the quality will be of benefit to some out there.

If you do have any questions on anything to do with websites, SEO or social media for small and medium sized businesses please feel free to ask a question in the comments below, or else get in touch via our contact form. As most of our clients would verify, I’m more than happy to have a chat with anyone about their business and what improvements or opportunities might be out there, with no obligation to use Zava Design as your service provider. I’m a big believe in what goes around comes around, so a little help and advice here and there I believe will reward me in other ways down the road.

Anyway, thanks for dropping by, and look forward to conversing with you on the odd occasion about all things digital.

Cheers,
Dave
zavadesign.com